We're Building the Energy Intelligence Platform
of the Future.
Brightmerge facilitates accelerated electrification of transportation infrastructure for a more resilient and climate-friendly energy economy.
MISSION
To help businesses and cities optimize infrastructure, reduce energy waste, and maximize financial returns for a smarter, more efficient, and cost-effective energy future.
STRATEGY
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Develop and partner with market leaders to make available the industry-leading technology-based solution for automating design of business cases and operation of EV fleets, charging hubs and grid & microgrids.
SOLUTION
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Advanced algorithms - to be embedded into a fully automated, stand-alone SaaS platform - for automating the building, simulating and optimizing of business cases for EV fleets, charging hubs and grid & microgrids.
We aim to revolutionize EV-related energy decision-making through cutting-edge, tech-enhanced financial and technical modeling.
From EV charging infrastructure to grid integration and renewable deployment, Brightmerge helps transform complex data into actionable insights.
Our partners benefit from the holistic approach reflected in our sophisticated, patent-pending algorithms that effectively tackle the complexity of multi-variable energy and EV-related projects, turning traditionally time-consuming analyses into a thing of the past.
How Did It All Begin?
The seeds for BrightMerge's Energy Intelligence platform were planted years ago.
In 2005, BrightMerge's co-founder and CEO at the time, Daniel Schwab, was working on renewable energy projects in South Africa. He saw first-hand that while developing renewable energy sources was the way forward to a more sustainable future, it was an expensive and complicated process, heavily data-driven but lacking automation.
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Daniel soon recognized that renewable energy project developers needed better digital solutions using data science and automation, and so the seed for Brightmerge was planted.
Today, BrightMerge is turning that realization into a reality through its data-driven, decision-making platform for optimizing and verifying the performance of advanced renewable energy microgrid systems to support Electric Vehicle Fleet charging.
​Technology-Driven Execution for Faster, Smarter Decisions
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Precision Scenario Modeling – Brightmerge’s platform runs multiple scenarios, helping teams assess configurations and choose the best solution.
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Data-Driven Site Feasibility – Optimizes EV site placement by balancing grid constraints, usage, and financial feasibility.
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Reduced Engineering Complexity – Automates analysis, removing bottlenecks in site planning and deployment.
​Optimized Financial and Operational Performance
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Accelerated Deployment – Speeds up site selection and planning for faster, cost-effective EV infrastructure rollout.
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Cost-Efficient Decisions – Cuts engineering costs and streamlines feasibility analysis and investment planning.
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Maximized Financial Performance – Delivers clear economic forecasts to boost ROI and prevent costly missteps.
Seamless Integration as a Project Partner
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Embedded Project Partner – Brightmerge acts as a tech-powered extension of your team, not an external consultant.
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Seamless Collaboration – Our specialists support decision-making with technology-enhanced insights—no "log in and go" approach.
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Beyond Traditional Consultancy – We combine expert execution with proprietary technology for maximum efficiency and impact.
Meet The Team
Aviram Hadash
Co-Founder, CEO
31 years of experience in high level management roles. 19 years in Western Digital, SandDisk & M-Systems in R&D
Daniel Schwab
Co-Founder, Founder Advisor
Director BrightSource Energy Inc.; founded and sold Kayema Energy to NRG Inc
Guy Khavia
CFO
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Experienced CFO skilled in financial strategy and M&A at Amplifon SPA and Dotz Nano Limited
Amir Ban
Head of Algorithms
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Entrepreneur and developer, co-founded M-Systems, a flash memory pioneer, won 2015 IEEE award
Steven Meredith
Head of Product
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16 years eMobility and software product leadership at Heliox, Innogy, and SolarWorld
Ariel Hazan
Head of Customer Success
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25 years in QA, business management, and customer relations at global companies
Jason Pitcock
Government Relations
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Former United States House of Representatives counsel and government relations professional with extensive experience and demonstrated success with organizations of all sizes.
Michael Thompson
Senior Sales Manager
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25 years in the global energy industry and expert in EV Infrastructure project development, OEM partnerships, site acquisition and EV transition strategies.
Ian Kaplan
Head of Marketing
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20+ years of entrepreneurial experience in cleantech, climate, fintech, digital health & IoT.
Dan Shaked
R&D Manager
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With 10+ years of R&D, from fundamental science at CERN to real-world applications, Dan has a unique perspective on the intersection of cutting-edge technology and value proportion.
Yuval Blutman
Customer Service Manager
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Yuval holds a B.Sc. in Environmental Engineering from the Technion. He is passionate about helping people make the most of the latest technology driving sustainability.
Advisory Board
Tom Cuce
With over 37 years at UPS, including as President of Global Transportation, now serves on advisory boards and heads Summit View Solutions, specializing in strategic logistics planning
Matt Newman
President of New Era Advisors, over 35 years in energy, senior advisor to state energy executives, and coordinator for 7+ state collaborative in zero emission transportation initiative
Nick Casas
Vice President of Sales at Enchanted Rock, focusing on retail, logistics, healthcare, and electric vehicles. Experienced in automotive industry sales and operations, with a degree from MiraCosta College