Our ambition is to become the leading infrastructure software for EV charging grids, powered by state-of-the-art financial and technical modeling.
An all-in-1 SaaS platform covering the full EV grid lifecycle.
Brightmerge manages the complexity of multi-variable EV infrastructure projects, replacing slow, manual analyses with fast, reliable, and data-driven decision-making.
Brightmerge acts as a true project partner - from design to live operations.
​Technology-Driven Execution for Faster, Smarter Decisions
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​Precision Scenario Modeling – Brightmerge’s platform runs multiple scenarios, helping teams assess configurations and choose the best solution.
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Site Feasibility – Optimizes EV site placement by balancing grid constraints, usage, and financial feasibility.
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Reduced Engineering Complexity – Automates analysis, removing bottlenecks in site planning and deployment.
​Optimized Financial and Operational Performance
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Cost-Efficient Decisions – Cuts engineering costs and streamlines feasibility analysis and investment planning.
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Maximized Financial Performance – Delivers clear economic forecasts to boost ROI and prevent costly missteps.
Seamless Integration as a Project Partner
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Embedded Project Partner – Brightmerge acts as a tech-powered extension of your team, not an external consultant.
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Fluid Collaboration – Our specialists support decision-making with technology-enhanced insights.
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Beyond Traditional Consultancy – We combine expert execution with proprietary technology for maximum efficiency and impact.
Meet The Team
Aviram Hadash
CEO (Co-Founder)
Over 30 years of leadership experience across the semiconductor, defense, and energy sectors, including 19 years in senior R&D leadership roles at Western Digital, SanDisk, and M-Systems.
Ian Kaplan
Chief Revenue Officer
Executive entrepreneur with 25+ years of experience across business development, go-to-market, and marketing, and a track record of founding and scaling climate and cleantech ventures.
Steven Meredith
Chief Product & Engineering Officer​
Engineering leader with 10+ years of experience building integrated software and hardware platforms for e-mobility and electric vehicle infrastructure,
Ariel Hazan
Chief Customer Success Officer​
Quality Assurance leader with 25 years of experience in software engineering and customer success. Former Group Manager overseeing developers and QA engineers at Western Digital.
Dan Shaked-Renous
Head of R&D​
PhD in Particle Physics, 10+ years in industry and academic R&D, with expertise in Data Science and AI.
Amir Ban
Algorithms​
Professor and computer scientist, co-founded M-Systems, a pioneer in flash memory. Recipient of the 2015 IEEE Award. Primary author of a world-class Junior chess engine specializing in evaluation function design and optimization.
Guy Khavia
CFO​
15+ years in financial management across high-tech companies, with demonstrated success in integrating private companies into global public enterprises.
Senior Advisors
Daniel Schwab
Co-Founder
Renewable energy and microgrids entrepreneur with a track record of building and exiting energy infrastructure businesses.
Founder of BrightSource Energy Southern Africa ($1B+ pipeline) and Kayema Energy, acquired by NRG Energy, Inc. (NSE: NRG).
Matt Newman
Former Managing Director at Duke Energy, bringing 35+ years of experience across U.S. energy services, state-level advisory roles, and multi-state zero-emission transportation initiatives.
Tom Cuce
President of Fuel Transportation Inc., a subsidiary of Nano Nuclear Energy.
Brings over 37 years of leadership experience at UPS, including serving as President of Global Transportation.
Deepak Kadambi
22+ years scaling global telemetry and fleet management software platforms.
Former Omnitracs and Geotab executive with expertise in mission-critical systems and TCO optimization for large asset portfolios.
Hari P. Nayar
​VP of Product Innovation at Ultralife Corporation, 20+ years in energy systems and fleet electrification, and a recognized leader in battery technology and EV charging infrastructure. Formerly VP Fleet Electrification & Sustainability at Merchants Fleet and VP of Engineering at XL Fleet.