We aim to be the leading infrastructure software for EV-related energy decision-making, driven by state-of-the-art financial and technical modeling.
From EV charging infrastructure to grid integration and renewable deployment, Brightmerge transforms complex energy data into clear, actionable insights.
Our clients and partners benefit from a holistic, software-driven approach powered by patent-pending algorithms. Brightmerge handles the complexity of multi-variable EV-related projects, replacing slow, manual analyses with fast, reliable decision-making.
Brightmerge is Your Project Partner for Faster, Smarter Decisions
​Technology-Driven Execution for Faster, Smarter Decisions
-
​Precision Scenario Modeling – Brightmerge’s platform runs multiple scenarios, helping teams assess configurations and choose the best solution.
​
-
Site Feasibility – Optimizes EV site placement by balancing grid constraints, usage, and financial feasibility.
​
-
Reduced Engineering Complexity – Automates analysis, removing bottlenecks in site planning and deployment.
​Optimized Financial and Operational Performance
-
Cost-Efficient Decisions – Cuts engineering costs and streamlines feasibility analysis and investment planning.
​
-
Maximized Financial Performance – Delivers clear economic forecasts to boost ROI and prevent costly missteps.
Seamless Integration as a Project Partner
-
Embedded Project Partner – Brightmerge acts as a tech-powered extension of your team, not an external consultant.
​
-
Fluid Collaboration – Our specialists support decision-making with technology-enhanced insights.
​
-
Beyond Traditional Consultancy – We combine expert execution with proprietary technology for maximum efficiency and impact.
Meet The Team
Aviram Hadash
CEO (Co-Founder)
Over 30 years of leadership experience across the semiconductor, defense & energy sectors. Previously spent 19 years in senior R&D roles at Western Digital, SanDisk, & M-Systems.
Ian Kaplan
Chief Revenue Officer
An executive entrepreneur with over 25 years of experience in business development & marketing, having founded several climate & cleantech-related ventures.
Steven Meredith
Chief Product & Engineering Officer​
Over a decade of experience in engineering & e-mobility innovation developing digital & hardware solutions to support the global shift to electric mobility.
Ariel Hazan
Chief Customer Success Officer​
25 years in QA, business management, and customer relations at global companies
Dan Shaked-Renous
Head of R&D​
Over 10 years of extensive experience in scientific R&D across both industry and academia, with specific technical expertise in Data Science and AI.
Amir Ban
Algorithms​
Entrepreneur and developer, co-founded M-Systems, a flash memory pioneer, won 2015 IEEE award
Guy Khavia
CFO​
Over 15 years of financial management experience with high-tech & commercial companies,
Advisory Board
Daniel Schwab
Brightmerge Co-founder.
A serial entrepreneur and fractional executive with over 20 years of experience in renewable energy and SaaS innovation. He drove over $1B in global energy sales at his previous venture before selling it.
Matt Newman
President of New Era Advisors, over 35 years in energy, senior advisor to state energy executives, and coordinator for 7+ state collaborative in zero emission transportation initiative
Tom Cuce
With over 37 years at UPS, including as President of Global Transportation, now serves on advisory boards and heads Summit View Solutions, specializing in strategic logistics planning
Deepak Kadambi
Deepak Kadambi is an Independent Consultant with over 22 years of experience in global business leadership. His expertise includes private equity-backed transformations & corporate strategy for multi-billion dollar enterprises, & he previously served as a VP & GM for APAC at Geotab.
Hari P. Nayar
Hari P. Nayar is VP Product Innovation at Ultralife Corporation, with over 20 years of experience in energy systems & fleet electrification. A recognized thought leader in battery technology & EV charging infrastructure, he previously served as VP Fleet Electrification & Sustainability at Merchants Fleet, & VP Engineering at XL Fleet.