Our ambition is to become the leading infrastructure software for EV charging grids, powered by state-of-the-art financial and technical modeling.
An all-in-1 SaaS platform covering the full EV grid lifecycle.
Brightmerge manages the complexity of multi-variable EV infrastructure projects, replacing slow, manual analyses with fast, reliable, and data-driven decision-making.
Brightmerge acts as a true project partner - from design to live operations.
Technology-Driven Execution for Faster, Smarter Decisions
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Precision Scenario Modeling – Brightmerge’s platform runs multiple scenarios, helping teams assess configurations and choose the best solution.
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Site Feasibility – Optimizes EV site placement by balancing grid constraints, usage, and financial feasibility.
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Reduced Engineering Complexity – Automates analysis, removing bottlenecks in site planning and deployment.
Optimized Financial and Operational Performance
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Cost-Efficient Decisions – Cuts engineering costs and streamlines feasibility analysis and investment planning.
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Maximized Financial Performance – Delivers clear economic forecasts to boost ROI and prevent costly missteps.
Seamless Integration as a Project Partner
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Embedded Project Partner – Brightmerge acts as a tech-powered extension of your team, not an external consultant.
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Fluid Collaboration – Our specialists support decision-making with technology-enhanced insights.
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Beyond Traditional Consultancy – We combine expert execution with proprietary technology for maximum efficiency and impact.
Meet The Team
Aviram Hadash
CEO (Co-Founder)
Over 30 years of leadership experience across the semiconductor, defense, and energy sectors, including 19 years in senior R&D leadership roles at Western Digital, SanDisk, and M-Systems.
Ian Kaplan
Chief Revenue Officer
Executive entrepreneur with 25+ years of experience across business development, go-to-market, and marketing, and a track record of founding and scaling climate and cleantech ventures.
Dan Shaked-Renous
Head of R&D & Software Engineering
PhD in Particle Physics, 10+ years in industry and academic R&D, with expertise in Data Science and AI.
Ariel Hazan
Chief Operations Officer
Quality Assurance leader with 25 years of experience in software engineering and customer success. Former Group Manager overseeing developers and QA engineers at Western Digital.
Amir Ban
Algorithms
Professor and computer scientist, co-founded M-Systems, a pioneer in flash memory. Recipient of the 2015 IEEE Award. Primary author of a world-class Junior chess engine specializing in evaluation function design and optimization.
Guy Khavia
CFO
15+ years in financial management across high-tech companies, with demonstrated success in integrating private companies into global public enterprises.
Industry Advisors
Daniel Schwab
Co-Founder
Renewable energy and microgrids entrepreneur with a track record of building and exiting energy infrastructure businesses.
Founder of BrightSource Energy Southern Africa ($1B+ pipeline) and Kayema Energy, acquired by NRG Energy, Inc. (NSE: NRG).
Matt Newman
Former Managing Director at Duke Energy, with 35+ years of experience across U.S. utilities, regulatory advisory, and multi-state zero-emission transportation initiatives.
Tom Cuce
President of Fuel Transportation Inc., a subsidiary of Nano Nuclear Energy.
Brings over 37 years of leadership experience at UPS, including serving as President of Global Transportation.
Deepak Kadambi
22+ years scaling global telemetry and fleet management software platforms.
Former Omnitracs and Geotab executive with expertise in mission-critical systems and TCO optimization for large asset portfolios.