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BrightMerge is committed to helping reduce the climate footprint of the global electricity sector by enabling accelerated adoption of renewable energy microgrids. 

We aim to revolutionize how real estate owners, local economic development bodies, renewable energy equipment OEMs and many other stakeholders can play a major role in reducing the environmental impact of electricity generation and consumption while creating exciting new business opportunities.

To make this a reality, we’re building the first ever 100% hands-off platform that can autonomously:

  1. ANALYZE a locale to determine whether deployment of a microgrid can improve its ETI (Energy Trilemma Index, comprised of energy security, equity & sustainability);

  2. DESIGN the optimal system based on the locale’s technical requirements; 

  3. RECOMMEND the ideal financial model;

  4. PREPARE a bankable report;

  5. OPTIMIZE dispatch models for ongoing technical and financial performance once the microgrid is in operation in response to changing circumstances (i.e. availability of new equipment, changes in tariff structure, etc.) 


This may sound complicated - and our solution is indeed sophisticated - but we’re working to make it so simple that you won’t believe your eyes.

Want to see how it works?


Accelerate deployment & optimize operation of local energy systems to rapidly achieve a zero-carbon economy.


The Team

A new era of energy requires leaders with vision and determination to act differently.

We empower those decision-makers.


Daniel Schwab

Founder, CEO 

Business Development

18 years in global tech and renewable energy sectors.

Director BrightSource Energy Inc.; Founded, built and sold Kayema Energy to Fortune 500 company NRG Inc.


Eli Israeli

Energy Tech


Energy developer and Microgrid modeling specialist


Aviram Hadash

Chief Operations and Customer Success

19 years in Western Digital, SandDisk & M-Systems in R&D,  7 years in Israeli Air Force as head of avionics helicopter departement.. MSc and BSc in Electronics and Electrical Engineering from Ben Gurion university.


Ilana Ester Sheleg


Financial specialist, BA Ben-Gurion University of the Negev


Avi Rubin

Chief Data Scientist

Avi brings 14 years of experience in Big-Data and real-time data collection, include building Data-driven platforms


Elad Siman Tov


Data modeling expert and Mechanical Engineering Student, Technion - Israel Institute of Technology.


Shilo Navon

Principal AI Deep Learning Engineer

15 years of experience as Data Researcher, Analyst and developer, expert in GIS and metrology analysis, with computer science MS from the The Hebrew University of Jerusalem.



Seth Kiner

Founder & MD of Charlotte St. Advisors, LLC

Formerly VP Customer Programs & Services at Southern California Edison. Works with innovative enterprises to drive transformational change.

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Anne Baer

iKare Innovation

An accomplished connector, strategist, and innovator with expertise in Technological Partnerships, France-Israel relations, and Sustainability.


Eitan Katz

Blockchain, FinTech, Crypto, Algotrading

Data analytics specialist, formerly special advisor to Israel Air Force accelerator; Head of Global Incubator, Hewlett Packard Software.


Igor Beuker

Speaker and Social Entrepreneur

Igor Beuker is a world class marketing innovation keynote speaker and activist, known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, Beuker is a social entrepreneur with five exits and 24 Angel investments in social enterprises, an award-winning marketing strategist for brands like Amazon, L'Oréal, Nike and Unilever, and a new breed trend-watcher for Fortune 500s and the European Union.


Mark Schneider

Megawatt Capital

Led Investec Bank Australia's Power Investment Business; acted as the Global Merchant Power specialist in the Project Finance team for National Australia Bank.


Shalom Flank

MIT, Urban Ingenuity

Leader in early-stage project development for neighborhood-scale clean-energy systems, including energy districts and microgrids.

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