Company
BrightMerge is committed to helping reduce the climate footprint of the global electricity sector by enabling accelerated adoption of renewable energy microgrids.
We aim to revolutionize how real estate owners, local economic development bodies, renewable energy equipment OEMs and many other stakeholders can play a major role in reducing the environmental impact of electricity generation and consumption while creating exciting new business opportunities.
To make this a reality, we’re building the first ever 100% hands-off platform that can autonomously:
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ANALYZE a locale to determine whether deployment of a microgrid can improve its ETI (Energy Trilemma Index, comprised of energy security, equity & sustainability);
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DESIGN the optimal system based on the locale’s technical requirements;
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RECOMMEND the ideal financial model;
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PREPARE a bankable report;
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OPTIMIZE dispatch models for ongoing technical and financial performance once the microgrid is in operation in response to changing circumstances (i.e. availability of new equipment, changes in tariff structure, etc.)
This may sound complicated - and our solution is indeed sophisticated - but we’re working to make it so simple that you won’t believe your eyes.
Want to see how it works?
Vision
Accelerate deployment & optimize operation of local energy systems to rapidly achieve a zero-carbon economy.

The Team
A new era of energy requires leaders with vision and determination to act differently.
We empower those decision-makers.

Daniel Schwab
Founder, CEO
Business Development
18 years in global tech and renewable energy sectors.
Director BrightSource Energy Inc.; Founded, built and sold Kayema Energy to Fortune 500 company NRG Inc.

Aviram Hadash
Chief Operations and Customer Success
19 years in Western Digital, SandDisk & M-Systems in R&D, 7 years in Israeli Air Force as head of avionics helicopter departement.. MSc and BSc in Electronics and Electrical Engineering from Ben Gurion university.

Eli Israeli
Energy Tech
Analytics
Energy developer and Microgrid modeling specialist

Haim Snir
Chief Product and Engineering
15 years of experience in SaaS B2B products working closely with a number of F1000 customers. Haim management roles in leading companies such BigPanda and HP developing Enterprise SaaS platforms.

Ilana Ester Sheleg
Analyst
Financial specialist, BA Ben-Gurion University of the Negev
Advisors

Seth Kiner
Founder & MD of Charlotte St. Advisors, LLC
Formerly VP Customer Programs & Services at Southern California Edison. Works with innovative enterprises to drive transformational change.

Anne Baer
iKare Innovation
An accomplished connector, strategist, and innovator with expertise in Technological Partnerships, France-Israel relations, and Sustainability.

Eitan Katz
Blockchain, FinTech, Crypto, Algotrading
Data analytics specialist, formerly special advisor to Israel Air Force accelerator; Head of Global Incubator, Hewlett Packard Software.

Keith Lehman
Co-Founder, CTO
Over 16 Years in developed AI and Machine learning for companies such as Tokyo Electric Power, China Light and Power, Microsoft and Bank of America.

Mark Schneider
Megawatt Capital
Led Investec Bank Australia's Power Investment Business; acted as the Global Merchant Power specialist in the Project Finance team for National Australia Bank.

Shalom Flank
MIT, Urban Ingenuity
Leader in early-stage project development for neighborhood-scale clean-energy systems, including energy districts and microgrids.