Jonathan Newfield
Finance


Jonathan joins Brightmerge from Sasfin Holdings Ltd., a banking and financial services group listed on the Johannesburg Stock Exchange.

He was the Transaction Lead on Sasfin’s equity and debt transactions with the International Finance Corporation (a division of the World Bank Group) and helped set up Sasfin’s Cleantech Finance unit.

Jonathan was previously a Business and Information Analyst at CGS Financial Technologies (Pty) Ltd. He holds a BBusSc Fin (University of Cape Town) and an MBA (Bar Ilan University).

Jonathan’s brief is to enable Brightmerge’s clients to structure the financing for the purchase of micro-grid systems through a combination of equity and debt.

Yehuda Cern
Chairman of Technical Advisory Board


Dr Yehuda Cern has more than 40 years of proven success in a broad range of activities in the electrical engineering field. Most recently Dr Cern sold Ambient Corporation, a company he founded in Newton, MA, USA to Ericsson, the global electrical components supplier.

Dr Cern held the position of Chief Engineer at Ambient, a world leader in the area of Smart Grids and Powerline communications technologies. Over the years Dr Cern has registered more than 60 patents in this field.

Prior to founding Ambient, Dr Cern held senior executive and engineering positions developing solutions in diverse fields such as high speed, optical long range infra-red communications transceivers and satellite TV. He has also provided avionics solutions to the US air force and various US commercial airlines.

Talmon Friedlander
Member of Technical Advisory Board


Currently, Talmon is Vice President of Cloud Solutions at Verisae. His IT career spans 25 years in software development and product management, interfacing with the Sales, Professional Services and Support departments in order to successfully deploy solutions.

Talmon holds a Bachelor of Science in Mathematics and Computer Science from the University of South Africa.